With over 30 years of know-how, Vitaceutics has in its essence the elementary contribution of vitamins, minerals and phytonutrients. They believe that access to healthy, balanced and complete nutrition is everyone's right in order to ensure their health and well-being.
I was invited by Lyft Studio to help them redesign the complete Vitaceutics Brand and products. Together we embraced the challenge of designing their 6 brand lines for the Portuguese and Spanish market with more than 140 different products in total. Although each brand had a different approach based on the brand/products DNA, we sought to, crosswise to their graphic universe, keep their graphic universe clean and explore light white areas, to achieve a feeling of freshness and credibility and thus reaching a balanced relationship between the 'pharma' mood and the food supplement.
1. VITACEUTICS Brand CI
2. Vitaminicum
3. Good Diet
4. Good Complex
5. Good Essence
6. Planta
7. Forbiotics
1. VITACEUTICS Brand CI
2. Vitaminicum
Vitaminicum appears to respond to the most diverse nutritional needs, acting from the first moment in prevention to clinical treatment. 'It keeps you awake throughout your life.'
3. Good Diet
Good Diet is an exclusive nutrition service complemented by a range of dietary supplements formulated with the latest scientific research to provide an effective and health-promoting response.
4. Good Complex & Slim
Good Complex is the range of products that ensure smooth operation for any and all day-to-day activities. Good Slim is a product dedicated to weight loss, where the primary goal of treatment is to improve health conditions related to excess weight and reduce the risk of developing future diseases.
5. Good Essence
It is based on the essential foundations of , where the best and most relevant active principles are selected, following a production process with the most demanding standards of safety and effectiveness.
6. Planta
Planta is a range of food supplements developed to act in the most frequent pathologies where the pharmaceutical act can make a difference: anxiety, insomnia, indigestion, liver functioning, venous insufficiency, dyslipidemia and unary infections. It gathers the most recent knowledge of phytotherapy and privileges the clinically tested extracts.
7. Forbiotics
The human organism is colonized by a diversity of microorganisms which is called microbiomine. With an advanced formula of probiotics, Forbiotics comes to solve all kinds of problems related to it.
Credits
Creative Direction Lyft Creative Studio & Tiago Vaz
Design Daniel Rodrigues, Tiago Soares da Costa, Tiago Vaz
Editorial Design Daniel Rodrigues, Tiago Soares da Costa
Vitaceutics CI Daniel Rodrigues, Tiago Soares da Costa
Illustration Tiago Vaz
Web Design Daniel Rodrigues, Tiago Soares da Costa
Lettering Xesta Studio
Photography Álvaro Martino
Motion Graphics Lyft Creative Studio
Editorial Print Gráfica Maiadouro
Client Vitaceutics, Lda