The German Art Directors Club award is the biggest national event for the German creative industry. At the ADC junior day, agencies have the opportunity to be noticed by young and talented people as future employers. To recruit brave people with brave ideas, we transformed the stand into a Tattoo Studio.
Using the 8 ball (Leo’s own internal award) as a motive, we gave people the opportunity to prove their bravery by offering free tattoos while using that time to talk about the agency.
Under the Concept and Creative Direction of Christoph Wick, I developed the art direction, design, illustrations and collateral materials for the event.
Leo Burnett
Germany - 2014